Marketing Operations Specialist, Penn State Alumni Association

Penn State Alumni Association

State College, Pennsylvania, United States
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
Bachelor's degree required
3-6 years relevant experience
Marketing automation systems expertise
This role leads the architecture and implementation of digital marketing programs to connect alumni with Penn State University

Job Summary

  • This role leads the architecture and implementation of digital marketing programs to connect alumni with Penn State University.
  • The position involves managing market research projects, optimizing marketing automation functions, and extracting data from disparate systems for audience segmentation.
  • Employees enjoy a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount.

Matching Summary

This role leads the architecture and implementation of digital marketing programs to connect alumni with Penn State University.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement, paid time off, 75% tuition discount

Skills & Requirements

Must-have

  • Bachelor's Degree required
  • 3-6 years relevant experience
  • Marketing automation systems expertise
  • Data analysis and segmentation skills
  • CRM and email platform proficiency

Nice-to-have

  • Salesforce Marketing Cloud experience
  • Passion for data-driven decisions
  • Creative problem solving abilities
  • Inclusive environment building skills
  • Vendor management experience

Key Requirements

  • Bachelor's Degree
  • 3 to 6 years relevant experience
  • Authorized to work in the U.S.

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter