Direct Marketing Coordinator (internal Posting For Kewadin Marketing Dept. Only)

Kewadin Casinos

Sault Ste. Marie, MI, USA
22.73 ph; not specified; not specified
**
Direct mail strategies
Player list refinement
Campaign prizing development
** Kewadin Casinos is seeking a Direct Marketing Coordinator to oversee direct marketing initiatives across its five properties in Sault Ste. Marie, MI. The role requires strong customer service skills, marketing strategy development, and data management, with a focus on enhancing customer relationships and maximizing marketing ROI. **

Job Summary

  • The Direct Marketing Coordinator is responsible for coordinating all direct marketing efforts, including direct mail strategies for existing, new, and prospective customers across all five Kewadin Casino properties.
  • Key responsibilities include developing and executing direct mail strategies, creating and refining player lists, managing campaign prizing, and handling customer inquiries via telephone, mail, and e-mail.
  • The role requires strong project management skills, the ability to analyze campaigns for revenue growth, and coordination of copy, design, printing, production, and mailing of direct mail campaigns.

Matching Summary

Match Score: 75

** Kewadin Casinos is seeking a Direct Marketing Coordinator to oversee direct marketing initiatives across its five properties in Sault Ste. Marie, MI. The role requires strong customer service skills, marketing strategy development, and data management, with a focus on enhancing customer relationships and maximizing marketing ROI. **

Salary

22.73 per hour; Not specified; Not specified

Skills & Requirements

Must-have

  • Direct mail strategies
  • Player list refinement
  • Campaign prizing development
  • Customer inquiry handling
  • Marketing plan coordination
  • Segmentation and data validation

Nice-to-have

  • Excellent customer relationships
  • Strong creativity skills
  • Native American preferred
  • Flexibility with work hours

Key Requirements

  • Bachelor's Degree in Marketing or related field OR 5 years relevant experience
  • Minimum 2 years direct marketing experience
  • Knowledge of player tracking software
  • Knowledge of direct mail and email trends
  • Criminal background investigation required

Work Rights

Not specified

Tailored Resume

Cover Letter