Performance Marketing Specialist (paid Media - Meta Focused)
The Plum Tree Group
Karachi, Pakistan
**
Meta (facebook/instagram) ads management
Google ads management
Linkedin ads management
**
The Plum Tree Group is seeking a Performance Marketing Specialist with a focus on paid media, specifically Meta platforms like Facebook and Instagram. The ideal candidate should have at least three years of experience in managing paid advertising campaigns for both service-based and e-commerce businesses, with strong analytical skills and a knack for optimizing ad performance.
**
Job Summary
Plan, launch, and optimize paid ad campaigns across Google, Meta, LinkedIn, TikTok, and other ad networks.
Implement and manage tracking tools including Meta Pixel and Conversions API for both service-based and e-commerce goals.
Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.
Matching Summary
Match Score: 75
**
The Plum Tree Group is seeking a Performance Marketing Specialist with a focus on paid media, specifically Meta platforms like Facebook and Instagram. The ideal candidate should have at least three years of experience in managing paid advertising campaigns for both service-based and e-commerce businesses, with strong analytical skills and a knack for optimizing ad performance.
**
Skills & Requirements
Must-have
Meta (Facebook/Instagram) ads management
Google Ads management
LinkedIn ads management
TikTok ads management
Meta Pixel and Conversions API implementation
A/B and multivariate testing
Campaign data analysis
Nice-to-have
Entrepreneurial start-up environment
Collaborative and results-driven team culture
Mentoring and coaching provided
Room for growth
Key Requirements
Minimum 3 years of experience
Bachelor's degree in Marketing, Business, or related field
Hands-on experience managing Meta Ads for service-based and e-commerce businesses