Loandepot Careers - Sr Leader, Lifecycle Marketing

LoanDepot Com LLC

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Base: $132,000 to $182,500; bonus/equity: not spec...
**
Lifecycle marketing strategy ownership
Marketing automation platform expertise
Customer segmentation and journey design
** LoanDepot is seeking a Senior Leader in Lifecycle Marketing to oversee the complete lifecycle marketing strategy, focusing on customer journey optimization from lead generation to retention. The role requires strong hands-on experience with marketing automation platforms and a deep understanding of lifecycle marketing within complex environments. **

Job Summary

  • This role is responsible for owning lifecycle marketing strategy and execution across the full customer journey from lead generation to long-term retention.
  • The position requires hands-on experience with marketing automation platforms like Braze, Total Expert, and Microsoft Dynamics to drive audience segmentation and campaign optimization.
  • Candidates will benefit from an aggressive compensation package, extensive internal growth opportunities including tuition reimbursement, and a comprehensive benefits suite.

Matching Summary

Match Score: 75

** LoanDepot is seeking a Senior Leader in Lifecycle Marketing to oversee the complete lifecycle marketing strategy, focusing on customer journey optimization from lead generation to retention. The role requires strong hands-on experience with marketing automation platforms and a deep understanding of lifecycle marketing within complex environments. **

Salary

Base: $132,000 to $182,500; Bonus/Equity: Not specified; Benefits: Comprehensive medical/dental/vision, wellness program, paid time off, tuition reimbursement

Skills & Requirements

Must-have

  • Lifecycle marketing strategy ownership
  • Marketing automation platform expertise
  • Customer segmentation and journey design
  • Cross-functional team collaboration
  • Data-driven funnel optimization

Nice-to-have

  • AI and automated solution development
  • Financial services or lending experience
  • Regulated environment compliance knowledge
  • Strong stakeholder influence skills
  • Team management and contractor oversight

Key Requirements

  • Bachelor's degree preferred
  • 7+ years of lifecycle marketing experience
  • Experience in financial services or lending
  • Proficiency in CRM and marketing automation tools

Work Rights

Not specified

Tailored Resume

Cover Letter