Product Marketing Director, Novus

Pendo

San Francisco, CA, US
New york, ny: $196,300 - $249,000; san francisco, ...
On-site
7+ years marketing experience
2-3 years gtm for technical product
Ai-native workflow proficiency
This role involves defining the category and building the market for Novus, Pendo's new product for AI-native software teams

Job Summary

  • This role involves defining the category and building the market for Novus, Pendo's new product for AI-native software teams.
  • The successful candidate will own the end-to-end go-to-market plan, including audience targeting, channel strategy, and launch execution.
  • Candidates must be fluent in developer culture and capable of translating novel technical products into compelling stories without oversimplifying.

Matching Summary

This role involves defining the category and building the market for Novus, Pendo's new product for AI-native software teams.

Salary

New York, NY: $196,300 - $249,000; San Francisco, CA: $196,300 - $249,000; Individual pay based on qualifications and internal equity

Skills & Requirements

Must-have

  • 7+ years marketing experience
  • 2-3 years GTM for technical product
  • AI-native workflow proficiency
  • Developer community engagement
  • PLG motion ownership

Nice-to-have

  • Experience with observability tools
  • Open source or dev tools background
  • Strong narrative storytelling instincts
  • Bias toward action and iteration
  • Influence without direct reports

Key Requirements

  • 7+ years of marketing experience
  • 2-3 years owning GTM for technical products
  • Hands-on experience with software codebases or engineering cycles

Work Rights

Not specified

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