Job 3215

Verisk Analytics

Not specified; competitive compensation pyckage al...
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10+ years integrated marketing experience
Expertise in abm platforms like 6 sense or demandbase
Proficiency with data enrichment tools like apollo or zoominfo
** Verisk Analytics is seeking a Senior Integrated Growth Marketing Manager to enhance demand generation for Verisk Maplecroft. The role involves developing integrated marketing campaigns and collaborating closely with sales teams to drive pipeline growth and optimize marketing performance. **

Job Summary

  • The role involves building a demand generation engine to turn strategic prospects into active pipeline for Verisk Maplecroft's global risk data solutions.
  • Candidates must own the demand waterfall from target account identification through opportunity creation while partnering closely with Sales and Business Development teams.
  • Verisk offers a competitive compensation package, comprehensive benefits including medical coverage and pension plans, and is recognized as a Great Place to Work.

Matching Summary

Match Score: 75

** Verisk Analytics is seeking a Senior Integrated Growth Marketing Manager to enhance demand generation for Verisk Maplecroft. The role involves developing integrated marketing campaigns and collaborating closely with sales teams to drive pipeline growth and optimize marketing performance. **

Salary

Not specified; Competitive compensation package aligned with market benchmarks; Incentive opportunities may be included

Skills & Requirements

Must-have

  • 10+ years integrated marketing experience
  • Expertise in ABM platforms like 6 Sense or Demandbase
  • Proficiency with data enrichment tools like Apollo or ZoomInfo
  • Experience with marketing automation systems like Pardot or Marketo
  • Proven ability to drive pipeline velocity and deal quality

Nice-to-have

  • Bias toward experimentation with new channels
  • Experience with AI-native marketing platforms
  • Strong cross-functional collaboration skills
  • Ability to articulate complex strategies to leadership
  • Willingness to travel as needed

Key Requirements

  • BA in marketing, communications, or related field
  • 10+ years of integrated marketing experience
  • Demonstrated success developing GTM growth strategy
  • Hybrid work environment requiring 3 days in-office

Work Rights

Not specified

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