Field Marketing Manager

Beyond Meat, Inc.

New York, NY, US
Base: $120,000 - $140,000; bonus/equity: eligible ...
3-5 years field marketing experience
Manage sampling at scale 50k+ samples
Lead field teams of 5+ people
This is a launch leadership position responsible for owning the ground game for Beyond's new beverage launch in NYC

Job Summary

  • This is a launch leadership position responsible for owning the ground game for Beyond's new beverage launch in NYC.
  • The role involves planning and executing a full summer-long sampling program across major cultural events, fitness channels, and street-level activations.
  • Candidates must manage a team of 6-8 Brand Ambassadors while coordinating with distribution partners, marketing, and sales teams to drive consumer buzz.

Matching Summary

This is a launch leadership position responsible for owning the ground game for Beyond's new beverage launch in NYC.

Salary

Base: $120,000 - $140,000; Bonus/Equity: Eligible for bonus; Benefits: Not specified

Skills & Requirements

Must-have

  • 3-5 years field marketing experience
  • Manage sampling at scale 50K+ samples
  • Lead field teams of 5+ people
  • NYC events landscape and permitting knowledge
  • Budget management for logistics and staffing

Nice-to-have

  • Experience with beverage distributors
  • Passion for connecting with consumers
  • Ability to thrive in startup environment
  • Strong vendor negotiation skills
  • Deep knowledge of gym and run club networks

Key Requirements

  • Valid driver's license required
  • Authorized to work for a U.S. employer
  • No visa sponsorship available
  • Comfortable working evenings and weekends
  • Ability to lift up to 25 lbs

Work Rights

Must be authorized to work for a U.S. employer

Tailored Resume

Cover Letter