The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth
Job Summary
The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth.
This leader will bring together brand storytelling, data-driven growth marketing, and consumer lifecycle expertise to deliver cohesive, high-impact marketing programs across paid, owned, earned, and partner channels.
The role requires a proven track record of building high-performing teams, driving cross-functional alignment, and delivering measurable business impact through integrated marketing strategies.
Matching Summary
The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth.
Skills & Requirements
Must-have
integrated marketing strategy
full-funnel marketing programs
brand storytelling
data-driven growth marketing
consumer lifecycle expertise
paid, owned, earned, and partner channels
Nice-to-have
champion celebration
authentic connection
empowered teams
collaborate with intention
whole-brained marketer
clarity to complex problems
Key Requirements
10+ years of experience
Bachelor's degree required
MBA or advanced degree preferred
e-commerce, digital performance marketing, promotional strategy background
managing and developing high-performing marketing teams