Marketing Crm Senior Analyst

Rappi Technology Colombia

Crm and marketing automation platforms
Multichannel campaign execution
Customer journey design and management
You will design, execute and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate

Job Summary

  • You will design, execute and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.
  • This role acts as the bridge between data technology and marketing creativity to deliver impactful retention strategies.
  • You will work closely with Product, Data, and Creative teams to ensure database integrity and brand consistency.

Matching Summary

You will design, execute and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.

Skills & Requirements

Must-have

  • CRM and Marketing Automation platforms
  • Multichannel campaign execution
  • Customer Journey design and management
  • Data-driven segmentation and predictive modeling
  • KPI monitoring and data insight generation
  • Collaboration with Product, Data and Creative teams

Nice-to-have

  • Growth mindset and scientific experimentation
  • Strong communication with non-technical stakeholders
  • Intermediate SQL knowledge
  • Experience with data visualization tools

Key Requirements

  • 4-5 years CRM or Retention Marketing experience
  • Proficiency in CRM/MA platforms like Salesforce Marketing Cloud or Braze
  • Ability to handle large data volumes
  • Intermediate SQL skills highly valued

Work Rights

Not specified

Tailored Resume

Cover Letter