Workplace benefits or retirement industry background
Experience leading participant engagement strategies
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Empower Geographics Inc is seeking a Senior Director for Lifecycle Marketing, responsible for enhancing financial outcomes for workplace participants through strategic customer journey design. The ideal candidate will have extensive experience in lifecycle marketing within the workplace benefits industry, demonstrating strong leadership and analytical skills.
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Job Summary
The role is responsible for defining and designing engaging customer journeys to improve financial outcomes for workplace participants across the entire lifecycle.
Candidates must possess deep expertise in the workplace benefits ecosystem, including retirement, stock plan services, and consumer direct health.
The company offers a comprehensive benefits package including up to 6% 401(k) matching, tuition reimbursement, and paid volunteer time.
Matching Summary
Match Score: 75
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Empower Geographics Inc is seeking a Senior Director for Lifecycle Marketing, responsible for enhancing financial outcomes for workplace participants through strategic customer journey design. The ideal candidate will have extensive experience in lifecycle marketing within the workplace benefits industry, demonstrating strong leadership and analytical skills.
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Salary
Base: $138,000.00 - $200,100.00; Bonus: Non-sales positions eligible for bonus program; Benefits: Medical, dental, vision, life insurance, 401(k) match up to 6%, tuition reimbursement up to $5,250/year
Skills & Requirements
Must-have
15+ years lifecycle or CRM marketing experience
Workplace benefits or retirement industry background
Experience leading participant engagement strategies
Deep understanding of plan sponsor dynamics
Proficiency with Salesforce Marketing Cloud or similar
Nice-to-have
Strong cross-functional partnership skills
Ability to influence without authority in matrixed environment
Qualitative feedback integration from sponsor teams
Commitment to diversity and inclusive culture
Analytical mindset for translating insights into action
Key Requirements
15+ years of lifecycle, CRM, or engagement marketing experience
Proven leadership responsibility within financial services
Authorization to work for any employer in the U.S.
Work Rights
Must be authorized to work for any employer in the U.S.