Account-based Marketing Lead – Public Sector (workstations & Z Solutions)

HP Inc

Base: $105,050 to $161,800 usd annually; bonus/equ...
Account-based marketing
Public sector
Workstations
The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies

Job Summary

  • The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies.
  • This role will fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content such as case studies, landing pages, thought leadership pieces, and persona-based messaging.
  • HP offers a comprehensive benefits package including health insurance, dental insurance, vision insurance, long term/short term disability insurance, and generous time off policies.

Matching Summary

The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies.

Salary

Base: $105,050 to $161,800 USD annually; Bonus/Equity: Additional opportunities for pay in the form of bonus and/or equity; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Account-Based Marketing
  • Public Sector
  • Workstations
  • Z Solutions
  • Campaign Planning
  • Content Development
  • Analytics

Nice-to-have

  • Digital Fluency
  • Customer Centricity
  • Thought Leadership

Key Requirements

  • 4-year or graduate degree in Marketing, Business Administration, or related discipline
  • 7-10 years of work experience in segment marketing, channel marketing, partner marketing, or related field

Work Rights

Must have US citizenship

Tailored Resume

Cover Letter