This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will integrate data from multiple sources including media, sales, and consumer data to provide a holistic view of marketing investments.
Haleon is a purpose-driven world-class consumer company entering an exciting new chapter filled with bold ambitions and enormous opportunity.
Matching Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Media mix modeling and multi-touch attribution
Data integration from multiple sources
ROI analysis and budget allocation
Executive reporting and dashboard creation
Nice-to-have
Experience with e-commerce or D2C models
Knowledge of econometrics and advanced attribution
Familiarity with DMPs and CDP platforms
Strong presentation skills for non-technical stakeholders
Agile working culture adaptability
Key Requirements
Bachelor's degree in business analytics or Data Science
10+ years hands-on experience in marketing analytics
Experience preferably in FMCG or consumer goods industry