Account Based Marketing Manager (remote Ok)

Arkoselabs

San Mateo, CA, United States
Remote
Abm strategy development
Hypothesis-driven campaigns
Multi-channel campaign execution
Arkoselabs is seeking an Account Based Marketing Manager to lead the development and execution of their account-based marketing strategy. The ideal candidate should have extensive experience in B2B demand generation with a strong focus on funnel performance metrics, and a hands-on approach to campaign execution

Job Summary

  • Lead the development and execution of our account-based marketing strategy, creating high-quality pipeline within our targeted accounts.
  • Design and execute hypothesis-driven, personalized, multi-channel campaigns for target accounts, coordinating across various marketing functions.
  • Partner closely with sales leadership and account executives to prioritize target accounts based on pipeline potential and ARR opportunity, owning joint pipeline targets.

Matching Summary

Match Score: 85

Arkoselabs is seeking an Account Based Marketing Manager to lead the development and execution of their account-based marketing strategy. The ideal candidate should have extensive experience in B2B demand generation with a strong focus on funnel performance metrics, and a hands-on approach to campaign execution.

Skills & Requirements

Must-have

  • ABM strategy development
  • hypothesis-driven campaigns
  • multi-channel campaign execution
  • sales and marketing alignment
  • funnel metrics and optimization
  • hands-on technical channel execution
  • B2B demand generation experience

Nice-to-have

  • cybersecurity experience
  • SaaS or enterprise software experience
  • background in sales or sales operations
  • experience with intent data providers
  • experience with paid advertising platforms
  • familiarity with sales engagement platforms

Key Requirements

  • 6+ years B2B demand generation
  • 3+ years account-based marketing
  • Proven experimental mindset
  • Demonstrated success driving pipeline and ARR
  • Strong sales partnership orientation
  • Hands-on technical proficiency with ABM platforms
  • Proficiency with CRM and marketing automation

Work Rights

Not specified

Tailored Resume

Cover Letter