Social Influencer Manager

GSK Consumer Healthcare (Haleon)

Shanghai, China
On-site
Social data analysis
Douyin content excellence
Ai social innovation
Haleon, a leading consumer health company, is seeking a Social Influencer Manager in Shanghai, China. The role focuses on leveraging social data to drive strategic business value, with an emphasis on Douyin content excellence and analytics

Job Summary

  • This role is instrumental in driving enterprise-wide social influence by transforming social data into strategic business value.
  • The role focuses on establishing Douyin Content Excellence and leading comprehensive social performance analysis across the full marketing funnel to evaluate social effectiveness.
  • Build and roll out cross-category learnings to dial up enterprise digital and social capability.

Matching Summary

Match Score: 85

Haleon, a leading consumer health company, is seeking a Social Influencer Manager in Shanghai, China. The role focuses on leveraging social data to drive strategic business value, with an emphasis on Douyin content excellence and analytics.

Skills & Requirements

Must-have

  • Social data analysis
  • Douyin content excellence
  • AI social innovation
  • Data-driven storytelling
  • Enterprise capability building
  • Social competitor analysis
  • Content performance tracking

Nice-to-have

  • Deep human understanding
  • Agile, performance-focused culture
  • Trusted science
  • Bold ambitions and enormous opportunity

Key Requirements

  • 6+ years of experience in media, digital, or social analytics
  • Proven ability to manipulate social datasets
  • Deep understanding of Douyin operations and analysis
  • High curiosity and passion for AI tools
  • Proficient in both written and oral Chinese and English

Work Rights

Not specified

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