As a Digital Optimisation Manager, you’ll design and deliver best-in-class customer communications and experiences across our digital assets to help customers educate and protect themselves from scams and fraud
Job Summary
As a Digital Optimisation Manager, you’ll design and deliver best-in-class customer communications and experiences across our digital assets to help customers educate and protect themselves from scams and fraud.
You will work closely with marketing, product, and behavioural science teams to manage the end-to-end build and delivery of digital experiences and communications, including running A/B testing and creating behavioural segments.
CommBank advocates a culture of inclusion and respect, offering flexible working options and support for accessibility to ensure a workplace that works for everyone.
Matching Summary
As a Digital Optimisation Manager, you’ll design and deliver best-in-class customer communications and experiences across our digital assets to help customers educate and protect themselves from scams and fraud.
Skills & Requirements
Must-have
Digital optimisation skills
Conversion optimisation platforms experience
Customer journey mapping
Stakeholder management skills
Data-driven digital communications
Adobe Analytics and Adobe Target expertise
Nice-to-have
Strong copy and written communication skills
Risk management awareness
Collaborative team environment
Customer-focused mindset
Experience with behavioural science teams
Key Requirements
Hands-on experience with Pega, Adobe Target, AEP, Adobe Audience Manager
Proven stakeholder management and influencing skills