The role involves uncovering deep consumer insights to craft compelling brand narratives that shape culture and move the world forward
Job Summary
The role involves uncovering deep consumer insights to craft compelling brand narratives that shape culture and move the world forward.
Candidates will partner with data strategists to synthesize qualitative and quantitative research into actionable brand strategies and engagement plans.
The position requires collaboration across cross-functional teams including media, creative, and production to bring integrated campaigns to life.
Matching Summary
The role involves uncovering deep consumer insights to craft compelling brand narratives that shape culture and move the world forward.
Skills & Requirements
Must-have
Consumer insights analysis
Competitive market research
Creative brief development
Data synthesis capabilities
Integrated marketing strategies
Nice-to-have
Passion for storytelling
Cultural trend forecasting
AI impact on marketing
Social first communication plans
Travel and tourism focus
Key Requirements
2+ years of experience in strategy or brand planning
Strong understanding of audience segmentation
Basic knowledge of social and digital media landscapes