Portfolio Analytics & Strategy Group Manager - Marketing & Customer Analytics

Pncwa

Wilmington, DE, US
Base: $110,000.00 – $221,650.00; bonus/equity: inc...
Cards and lending campaign execution
Campaign delivery operating model
Campaign execution platforms
This Senior role is accountable for end to end campaign delivery, governance, optimization, and performance insights, while setting the strategic direction for how campaigns are executed, measured, and scaled

Job Summary

  • This Senior role is accountable for end to end campaign delivery, governance, optimization, and performance insights, while setting the strategic direction for how campaigns are executed, measured, and scaled.
  • Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non prescreen channels.
  • Lead, develop, and inspire a 7 member team (4 Full Time, 3 contractor employees), fostering a culture of accountability, urgency, and continuous improvement.

Matching Summary

This Senior role is accountable for end to end campaign delivery, governance, optimization, and performance insights, while setting the strategic direction for how campaigns are executed, measured, and scaled.

Salary

Base: $110,000.00 – $221,650.00; Bonus/Equity: incentive eligible; Benefits: comprehensive range of benefits

Skills & Requirements

Must-have

  • Cards and Lending campaign execution
  • campaign delivery operating model
  • campaign execution platforms
  • Credit Policy, Marketing, Modeling partnership
  • campaign delivery reporting and tracking
  • acquisition focused analytics

Nice-to-have

  • inclusive workplace culture
  • continuous improvement
  • leadership presence
  • accountability and urgency

Key Requirements

  • 15+ years of experience
  • Senior leadership experience
  • Deep knowledge of retail lending products
  • Strong expertise in prescreen and non-prescreen acquisition campaigns
  • Bachelors degree

Work Rights

Not specified

Tailored Resume

Cover Letter