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Coca-Cola is seeking a Senior Manager for Social & Influencer strategies in Berlin, Germany, responsible for developing and executing innovative influencer and social media plans to enhance brand engagement and cultural relevance. The ideal candidate should have extensive experience in influencer marketing, digital content creation, and strong stakeholder management skills, along with fluency in German.
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Job Summary
The Senior Manager, Social & Influencer Germany is responsible for creating and executing best-in-class social & influencer strategies that elevate the cultural relevance, conversation share, and digital engagement of the Coca-Cola Company’s portfolio in Germany.
This is a new market-level capability, introduced only in Top 9 countries to bring influencer, creator, and social activation closer to consumers.
The Senior Manager is a hands-on expert in creator partnerships, social channel strategy, cultural listening, influencer governance, and real-time content activation.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Senior Manager for Social & Influencer strategies in Berlin, Germany, responsible for developing and executing innovative influencer and social media plans to enhance brand engagement and cultural relevance. The ideal candidate should have extensive experience in influencer marketing, digital content creation, and strong stakeholder management skills, along with fluency in German.
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Skills & Requirements
Must-have
Social and influencer strategies
Creator partnerships
Social channel strategy
Cultural listening
Real-time content activation
Local brand plans
IMX strategies
German language essential
Nice-to-have
Entrepreneurial drive
High impact, high quality content
Culturally curious
Connected to emerging creators
Key Requirements
6-8 years of experience
Bachelor’s degree in Marketing, Communications, Digital Media, or related field