Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, Tennessee, Georgia, United States
Base: $80,000-$125,000 annually; bonus/equity: not...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty

Job Summary

  • The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • Candidates must leverage internal technology and data analytics to create personalized marketing approaches that improve retention and profitability.
  • The company offers best-in-class benefits including medical, dental, vision plans, a 401(k) retirement plan, and vehicle purchase discounts.

Matching Summary

The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in Microsoft Office Suite
  • Ability to travel up to 45% of the time

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Data analysis for ROI evaluation
  • Strategic partnership with Store Leaders
  • Experience with Customer Ecosystem Scorecard

Key Requirements

  • Bachelor's degree required
  • 18 years or older
  • High school graduate or equivalent
  • Drug-free workplace compliance

Work Rights

Not specified

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