Director, Strategic & Growth Marketing - Abbott Heart Failure

Abbott

Pleasanton, CA, United States
Base: $197,300.00 – $394,700.00; bonus/equity: not...
Global brand strategy
Customer journey mapping
Multi-channel metrics
Lead the development and execution of a robust Heart Failure brand and channel strategy, serving as a strategic partner to cross-functional teams

Job Summary

  • Lead the development and execution of a robust Heart Failure brand and channel strategy, serving as a strategic partner to cross-functional teams.
  • Design and operationalize global brand strategy plans to ensure operational efficiencies and architect for consistent customer experiences.
  • Assess and develop successful Marketing Strategies including digital and non-digital media to drive market-leading growth in "must win" countries.

Matching Summary

Lead the development and execution of a robust Heart Failure brand and channel strategy, serving as a strategic partner to cross-functional teams.

Salary

Base: $197,300.00 – $394,700.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Global brand strategy
  • Customer journey mapping
  • Multi-channel metrics
  • Marketing innovation
  • Team management

Nice-to-have

  • AI for growth marketing
  • Key opinion leader relationships
  • Cross-functional leadership
  • Matrixed environment experience

Key Requirements

  • Bachelor's Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field
  • Minimum 5 years of Group Marketing manager level experience
  • Minimum 3 years of global experience leading brand marketing
  • 10+ years of demonstrated experience at a managerial level in medical device
  • Extensive experience in HCP marketing

Work Rights

Not specified

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