Loyalty & Retention Marketing Specialist

Backroads

Berkeley, CA, US
Base: $95,000 - $115,000; bonus/equity: not specif...
Fully remote
4+ years b2c loyalty marketing experience
Salesforce marketing cloud proficiency
Guest segmentation and journey mapping
The role involves leading the BEST Club loyalty program to drive repeat bookings and referrals

Job Summary

  • The role involves leading the BEST Club loyalty program to drive repeat bookings and referrals.
  • Candidates will collaborate with Content, Paid Media, and Social teams to promote program value across channels.
  • Employees receive comprehensive benefits including medical insurance, 401(k) match, and complimentary trips.

Matching Summary

The role involves leading the BEST Club loyalty program to drive repeat bookings and referrals.

Salary

Base: $95,000 - $115,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical/dental/vision, 401(k) match, paid time off, complimentary trips

Skills & Requirements

Must-have

  • 4+ years B2C loyalty marketing experience
  • Salesforce Marketing Cloud proficiency
  • Guest segmentation and journey mapping
  • Cross-functional team collaboration
  • Repeat booking rate KPI tracking

Nice-to-have

  • Passion for active travel experiences
  • Guest-first mindset
  • Strong project management skills
  • Enthusiasm for relationship marketing
  • Experience with direct mail campaigns

Key Requirements

  • 4+ years in B2C or consumer loyalty marketing
  • Experience with Salesforce Marketing Cloud
  • Strong project management and organizational skills

Work Rights

Not specified

Tailored Resume

Cover Letter