Experience with adobe analytics or google analytics
The role requires leading strategic initiatives that drive media performance insights across GM's marketing ecosystem through cross-functional collaboration
Job Summary
The role requires leading strategic initiatives that drive media performance insights across GM's marketing ecosystem through cross-functional collaboration.
Candidates must possess deep expertise in digital analytics platforms and the ability to translate complex technical concepts into actionable recommendations for stakeholders.
This position offers a hybrid work arrangement requiring reporting to a specific location at least three times a week with less than 25% travel.
Matching Summary
The role requires leading strategic initiatives that drive media performance insights across GM's marketing ecosystem through cross-functional collaboration.
Skills & Requirements
Must-have
6+ years in media strategy or marketing analytics
Proficiency in SQL for querying large datasets
Experience with Adobe Analytics or Google Analytics
Dashboard creation using Power BI or similar tools
Expertise in MMM and attribution modeling
Nice-to-have
Knowledge of Python for data analysis automation
Experience with Azure and Databricks platforms
Background in creative measurement and brand equity
Auto industry or large CPG media strategy experience
Curious mindset for exploring new measurement approaches
Key Requirements
Bachelor's degree required; Master's preferred
6+ years of experience in media strategy or analytics