Category Lead

Dyson

4+ years d2c product or brand marketing experience
Electronic goods or personal care products background
Campaign development and creative brief management
Drive commercial success by analyzing market data and consumer insights to identify category growth opportunities

Job Summary

  • Drive commercial success by analyzing market data and consumer insights to identify category growth opportunities.
  • Develop and execute comprehensive go-to-market strategies including three 360° NPD launch plans per year.
  • Manage category Brand Building Investment while defending the category's value to various internal stakeholders.

Matching Summary

Drive commercial success by analyzing market data and consumer insights to identify category growth opportunities.

Skills & Requirements

Must-have

  • 4+ years D2C product or brand marketing experience
  • Electronic goods or personal care products background
  • Campaign development and creative brief management
  • Competitive and market analysis expertise
  • Fluency in English and French languages

Nice-to-have

  • Strong relationship-building with external partners
  • Ability to influence internal stakeholders
  • Experience managing cross-functional teams
  • Creativity in developing innovative strategies

Key Requirements

  • Bac+5 degree in Marketing
  • Minimum four years of Direct To Consumer (D2C) experience
  • Fluency in English (B2 minimum) and French

Work Rights

Not specified

Tailored Resume

Cover Letter