The Dyson category team is responsible for a category business from its top-bottom line, requiring a deep understanding of the market, competitions, retail, and customers
Job Summary
The Dyson category team is responsible for a category business from its top-bottom line, requiring a deep understanding of the market, competitions, retail, and customers.
The Senior Category Executive, Hair Care will develop marketing execution plans, define consumer targets, execute marketing plans to differentiate Dyson and build brand equity, and conduct competitor analysis.
This role requires collaboration with internal and external partners to execute go-to-market strategies, including new product launches, advertising creative, media planning, public relations, and point of sale promotions.
Matching Summary
The Dyson category team is responsible for a category business from its top-bottom line, requiring a deep understanding of the market, competitions, retail, and customers.