Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine
Job Summary
Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Develop and implement a comprehensive content analytics framework, focusing on identifying and tracking key metrics to enable data-driven decisions.
Collaborate with Brand leaders and the AI Product team to provide actionable insights on content and channel strategy effectiveness and optimize investments.
Matching Summary
Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Skills & Requirements
Must-have
content performance measurement
marketing analytics framework
data-driven decisions
creative effectiveness assessment
omnichannel analytics integration
Nice-to-have
strategic thought partner
data integrity advocate
senior stakeholder communication
agency and vendor guidance
AI capability leverage
Key Requirements
8+ years of marketing or media experience
BS required; MS/MBA/PhD preferred
Proficient with media and digital performance data