Brand Planning Manager Gin & Apéritif

Pernod Ricard

Paris, France
Fully remote
Brand strategy development and implementation
Performance and equity tracking
Integrated brand planning (ibp) process
Support the development and implementation of the Malibu brand strategy and drive sustainable performance growth

Job Summary

  • Support the development and implementation of the Malibu brand strategy and drive sustainable performance growth.
  • Lead the IBP content & release in collaboration with market activation team, Global Innovation and Global RTD teams.
  • We offer an outstanding and collaborative workplace, possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing.

Matching Summary

Support the development and implementation of the Malibu brand strategy and drive sustainable performance growth.

Skills & Requirements

Must-have

  • Brand strategy development and implementation
  • Performance and equity tracking
  • Integrated Brand Planning (IBP) process
  • Crystal management system
  • TAG Management System implementation

Nice-to-have

  • Convivial team environment
  • Global growth strategy
  • Sharing & conviviality culture
  • Remote work flexibility

Key Requirements

  • Master degree
  • 5+ years of experience
  • Analytical and insights skills
  • Data analysis and interpretation skills
  • Strategy planning and implementation
  • Project and budget management

Work Rights

Not specified

Tailored Resume

Cover Letter