Senior Brand Manager

Curaleaf

Chicago, IL, United States
$118,000 - $147,000 usd; not specified; not specif...
On-site
Brand ownership and growth
Go-to-market plans
Multi-channel marketing initiatives
Lead brand strategy and positioning by developing comprehensive go-to-market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape

Job Summary

  • Lead brand strategy and positioning by developing comprehensive go-to-market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
  • Drive integrated multi-channel marketing initiatives, including digital, in-store, events, influencers, and PR, to ignite consumer awareness and preference across all touchpoints.
  • Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data, while building cross-functional partnerships with creative agencies, sales, operations, and field teams.

Matching Summary

Lead brand strategy and positioning by developing comprehensive go-to-market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.

Salary

$118,000 - $147,000 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • Brand ownership and growth
  • Go-to-market plans
  • Multi-channel marketing initiatives
  • Digital brand engagement
  • In-store activations and merchandising
  • Promotional strain drop strategy

Nice-to-have

  • Entrepreneurial mindset and resilience
  • Shaping and growing emerging brands
  • Purpose-driven company culture
  • Corporate social responsibility initiatives

Key Requirements

  • 5-7 years of experience in brand management
  • Experience in CPG or highly regulated industries
  • Bachelor's degree in Marketing or Business
  • Proven track record of brand ownership
  • Expertise in digital marketing and eCommerce
  • Experience driving physical brand presence
  • Strong analytical skills
  • Cross-functional leadership skills
  • Excellent communication and project management abilities

Work Rights

Not specified

Tailored Resume

Cover Letter