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Myworkdaycenter is seeking a Principal, Workday Marketplace Marketing Lead, to drive marketing strategies for their Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have extensive experience in B2B SaaS marketing and a strong understanding of partner ecosystems.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
The position requires developing scalable programs to increase customer discovery of partner solutions and optimizing the marketing funnel from traffic to opportunity conversion.
Workday offers a flexible work approach combining in-person and remote time, requiring at least 50% presence in the office or field each quarter.
Matching Summary
Match Score: 75
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Myworkdaycenter is seeking a Principal, Workday Marketplace Marketing Lead, to drive marketing strategies for their Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have extensive experience in B2B SaaS marketing and a strong understanding of partner ecosystems.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program execution
Funnel optimization and analytics
Nice-to-have
Cloud ecosystem co-marketing experience
Integrated campaign management skills
Strong storytelling and writing abilities
Cross-functional collaboration expertise
Experimentation and conversion optimization
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact
Experience with technology marketplaces or partner ecosystems