Build integrated demand model linking segments and p&l
Define marginal roi frameworks and channel hurdle rates
Standardize cohort-level ltv and cac by channel
Groupon is seeking a Director of Strategic Finance for their Prague office to drive financial insights that translate marketing spend into measurable growth. The ideal candidate will work closely with the CFO and CMO, focusing on building financial models that improve decision-making processes regarding marketing investments
Job Summary
This role serves as the financial architect of the Demand Engine, reporting directly to the CFO and partnering closely with the CMO.
The primary objective is to turn marketing spend into provable, incremental growth by moving beyond last-click attribution and static reporting.
You will build the financial truth that enables fast, defensible decisions on where to invest tens of millions across various channels.
Matching Summary
Match Score: 85
Groupon is seeking a Director of Strategic Finance for their Prague office to drive financial insights that translate marketing spend into measurable growth. The ideal candidate will work closely with the CFO and CMO, focusing on building financial models that improve decision-making processes regarding marketing investments.
Skills & Requirements
Must-have
Build integrated demand model linking segments and P&L
Define marginal ROI frameworks and channel hurdle rates
Standardize cohort-level LTV and CAC by channel
Classify portfolio into Invest Maintain Fix or Exit
Lead financial narrative in Weekly Monthly Business Reviews
Nice-to-have
Comfortable saying stop as confidently as scale
Trusted sparring partner to CMOs and growth leaders
Cares about causality over correlation
Builds systems and playbooks others can run
Key Requirements
Experience building demand-side planning models
Expertise in incrementality testing and holdout experiments
Strong background in unit economics and LTV/CAC analysis
Ability to drive budget reallocations based on evidence
Proven track record in strategic finance leadership