Senior Marketing Manager, Home Buying - 12 Month Secondment

CBA (Commonwealth Bank)

Sydney CBD Area, Australia
End-to-end home loan acquisition
Go-to-market strategy and execution
Creative and media performance focus
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals

Job Summary

  • The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world‑class marketing campaigns with creative flair.
  • We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

Matching Summary

The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.

Skills & Requirements

Must-have

  • End-to-end home loan acquisition
  • Go-to-market strategy and execution
  • Creative and media performance focus
  • Data-driven optimization and reporting
  • Customer acquisition and growth
  • Integrated marketing channels

Nice-to-have

  • Customer-centric marketing initiatives
  • Test and learn mindset
  • Continuous improvement focus
  • Can-do attitude
  • Inclusive and respectful culture

Key Requirements

  • 12 month secondment role
  • Highly experienced marketer
  • Depth of ATL channel creative strategy
  • Through-the-line marketing strategy
  • Paid media strategy and execution
  • Financial services background

Work Rights

Not specified

Tailored Resume

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