Paid Media Lead

H&M

Şişli, Istanbul, Turkey
Not specified; benefits: 25% staff discount; hip i...
**
5+ years paid media experience
Full-funnel media planning
Large media budget management
** H&M is seeking a Paid Media Lead to manage full-funnel paid media planning and activation across global and local channels for the Turkish market, including Türkiye, Kazakhstan, and Georgia. The ideal candidate will have over five years of experience in paid media or performance marketing, a strong analytical mindset, and proven capabilities in managing significant media budgets. Attractive benefits include discounts, private health insurance, and opportunities for career growth. **

Job Summary

  • This role involves leading full-funnel paid media planning and optimization for the Sales Market Türkiye, including Kazakhstan and Georgia.
  • The position requires managing large media budgets and driving continuous performance improvements through structured reviews and close cross-functional coordination.
  • H&M Group offers extensive benefits including a 25% staff discount, private medical insurance, meal and transportation allowances, and long service rewards.

Matching Summary

Match Score: 75

** H&M is seeking a Paid Media Lead to manage full-funnel paid media planning and activation across global and local channels for the Turkish market, including Türkiye, Kazakhstan, and Georgia. The ideal candidate will have over five years of experience in paid media or performance marketing, a strong analytical mindset, and proven capabilities in managing significant media budgets. Attractive benefits include discounts, private health insurance, and opportunities for career growth. **

Salary

Not specified; Benefits: 25% Staff discount; HIP Incentive Program; Private medical and health insurance; Meal Allowance; Transportation Allowance; Additional vacation days; Long service reward

Skills & Requirements

Must-have

  • 5+ years paid media experience
  • Full-funnel media planning
  • Large media budget management
  • ROI-driven campaign execution
  • Agency partner management

Nice-to-have

  • Strong analytical mindset
  • Commercially minded approach
  • Structured and data-driven
  • Cross-functional collaboration skills
  • Complexity management confidence

Key Requirements

  • 5+ years in paid media or digital marketing
  • Degree in Marketing, Communications, Business or related field
  • Fluency in English written and spoken

Work Rights

Not specified

Tailored Resume

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