Senior Director, Hcp Marketing (general Nephrology)

Biogen

Cambridge, MA, United States
Base: $234,000.00-$322,000.00; bonus/equity: short...
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Hcp activation and educational strategies
Us branded and unbranded strategies
Omnichannel media campaigns
** Biogen is seeking a Senior Director of HCP Marketing for its US Nephrology Franchise, who will lead marketing strategies for upcoming product launches targeting nephrologists. The role requires extensive experience in HCP marketing, particularly in complex therapeutic areas like nephrology. **

Job Summary

  • The Senior Director of HCP Marketing will lead the development and execution of U.S. branded and unbranded strategies/plans to educate, activate and support nephrologists.
  • This role will focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
  • The company offers a full and highly competitive range of benefits designed to support employees’ physical, financial, emotional, and social well-being.

Matching Summary

Match Score: 75

** Biogen is seeking a Senior Director of HCP Marketing for its US Nephrology Franchise, who will lead marketing strategies for upcoming product launches targeting nephrologists. The role requires extensive experience in HCP marketing, particularly in complex therapeutic areas like nephrology. **

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: short term and long-term incentives, including cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, & Life insurances, Fitness & Wellness programs, Disability insurance, Paid time off, 401(k) program, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • HCP activation and educational strategies
  • US branded and unbranded strategies
  • omnichannel media campaigns
  • market development and customer experience strategies
  • competition assessment and strategy refinement

Nice-to-have

  • experience integrating cross-functional considerations
  • learning from underdeveloped markets
  • field/customer-facing experience

Key Requirements

  • Bachelor's degree required
  • 12+ years of commercial experience
  • 8+ years of marketing or marketing adjacent experience
  • Familiarity with US promotional regulatory guidelines
  • Experience in complex/under-developed therapeutic areas
  • Experience in designing and driving omnichannel media campaigns
  • Strong project and vendor management track record
  • Experience leading and developing direct and matrixed teams
  • Ability to travel up to 25%

Work Rights

Not specified

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