Oversee the entire trade marketing workflow of Snack Chain Channel, responsible for strategy formulation and closure to ensure standardized and efficient execution of the brand at the channel level
Job Summary
Oversee the entire trade marketing workflow of Snack Chain Channel, responsible for strategy formulation and closure to ensure standardized and efficient execution of the brand at the channel level.
Lead the planning and execution of channel marketing activities, including thematic promotions, festival campaigns, and in-store merchandising, conducting reviews and optimizations to boost channel performance.
Exercise strong cross-functional collaboration to efficiently drive project implementation and resolve execution pain points with cross-teams including Product, Sales, Operation, and Regional teams.
Matching Summary
Oversee the entire trade marketing workflow of Snack Chain Channel, responsible for strategy formulation and closure to ensure standardized and efficient execution of the brand at the channel level.
Skills & Requirements
Must-have
Trade marketing workflow oversight
Channel solutions for new products
Cross-functional collaboration
Industry trend identification
Standardized and efficient execution
Nice-to-have
High flexibility and resilience
Results-oriented approach
Fast-paced environment adaptability
Key Requirements
Solid foundation in Trade Marketing
Proficient in FMCG/snack industry channel operations
Proven experience in managing mature projects
Experience in retail chains or snack category marketing is a plus
Strong business acumen
Excellent cross-departmental collaboration and resource integration skills