Consumer Programs Marketing Coordinator

American Electric Power (AEP)

Shreveport, LA, US
Base: $73,868 - $94,000; bonus/equity: not specifi...
On-site
5 years marketing experience
Bachelor's degree in marketing or related field
Proficiency in ms office and web standards
The Consumer Programs Marketing Coordinator position at American Electric Power (AEP) in Shreveport, LA, involves developing and implementing marketing strategies for energy efficiency products. The ideal candidate will have a strong background in marketing, content development, and project coordination, with a focus on customer engagement and performance measurement

Job Summary

  • This position is responsible for developing marketing strategies to promote energy efficiency products to operating company customers.
  • The role requires conducting market segmentation analysis and establishing key performance indicators to track campaign success.
  • AEP offers a comprehensive benefits package designed to support employee well-being alongside competitive compensation.

Matching Summary

Match Score: 85

The Consumer Programs Marketing Coordinator position at American Electric Power (AEP) in Shreveport, LA, involves developing and implementing marketing strategies for energy efficiency products. The ideal candidate will have a strong background in marketing, content development, and project coordination, with a focus on customer engagement and performance measurement.

Salary

Base: $73,868 - $94,000; Bonus/Equity: Not specified; Benefits: Comprehensive package included

Skills & Requirements

Must-have

  • 5 years marketing experience
  • Bachelor's degree in marketing or related field
  • Proficiency in MS Office and web standards
  • Experience with social media and email campaigns
  • Knowledge of Google Analytics and performance measurement

Nice-to-have

  • Graphic design software proficiency
  • Cross-functional team collaboration skills
  • Third-party vendor management experience
  • Usability testing for digital tools
  • Strong written and verbal communication

Key Requirements

  • Bachelor's degree required
  • Five years of marketing experience
  • Intermediate MS Office proficiency
  • Sedentary physical demand level

Work Rights

Not specified

Tailored Resume

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