Senior Manager, Innovation - Sparkling

Coca-Cola

Shanghai, China
Hybrid
Sparkling portfolio innovation
Consumer-back early-stage innovation
Brand-led innovation territories
Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation

Job Summary

  • Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation.
  • Partner with category, insights, IMX, commercial and R&D stakeholders to shape the early innovation funnel, ensuring consumer desirability, brand ambition and portfolio strategy are embedded throughout early development stages.
  • Exposure to global Sparkling marketing and innovation best practices, opportunities to work closely with Sparkling category leadership teams across brands, and a diverse, inclusive and growth-oriented culture.

Matching Summary

Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation.

Skills & Requirements

Must-have

  • Sparkling portfolio innovation
  • Consumer-back early-stage innovation
  • Brand-led innovation territories
  • Translate insights into concepts
  • Cross-functional collaboration

Nice-to-have

  • Familiarity with youth culture
  • Digital ecosystems advantageous
  • Growth-oriented culture
  • Agile and solution-oriented

Key Requirements

  • 6+ years of experience in brand marketing, innovation marketing, consumer insights, or category strategy within FMCG
  • Bachelor’s or above in Marketing, Business, Brand Strategy or related field
  • Fluent English & Mandarin

Work Rights

Not specified

Tailored Resume

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