Content Lead Bwpc Sna

unilever.fr

Durban, South Africa
Onsite
Social & digital content strategy
Content calendar development
Socially informed content creation
The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market

Job Summary

  • The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market.
  • Lead the development and execution of the Brand content strategy that aligns with the Global BrandVerse & Star Stories, whilst resonating deeply with local cultural moments / nuances and social/beauty trends.
  • Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to maximise Organic Views, BESS and overall ROI.

Matching Summary

The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market.

Skills & Requirements

Must-have

  • Social & digital content strategy
  • Content calendar development
  • Socially informed content creation
  • Brand consistency
  • Agency management
  • Performance analysis

Nice-to-have

  • Passion for beauty
  • Tech-forward approach
  • Data-driven mindset
  • Cultural sensitivity

Key Requirements

  • Content Creation Leadership experience
  • Social Media Content Creation experience
  • Beauty Product Knowledge
  • Proven Strategic & Creative Skills
  • Generative AI Understanding

Work Rights

Not specified

Tailored Resume

Cover Letter