The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels
Job Summary
The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels.
Key duties include executing DTC strategic initiatives, developing channel and consumer propositions, creating compelling messaging, and building data-driven marketing plans and programs that drive funnel progression and support the achievement of strategic targets.
This position supports regional and country sales teams with effective resources and ensures strong alignment with global and international teams as well as functions like Legal, Medical, Customer service and clinical training.
Matching Summary
The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels.
Skills & Requirements
Must-have
DTC marketing strategy
digital and social media plans
consumer programs
demand generation
performance marketing
conversion rate optimisation
Nice-to-have
patient experience understanding
internal DTC champion
cross-cultural collaboration
agency management experience
Key Requirements
Bachelor's degree or equivalent
Relevant experience in consumer marketing
Demonstrated strategic thinking capabilities
Strong communication, leadership and collaboration skills