Head of Services Marketing Capabilities, Director

Citigroup

Dublin, Leinster, Ireland
Base: €130,000.00 - €230,000.00; bonus/equity: not...
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Martech roadmap definition and execution
Adobe experience manager expertise
Salesforce marketing cloud knowledge
** Citigroup is seeking a Head of Services Marketing Capabilities, Director, to lead the implementation of advanced marketing technology platforms that will enhance customer engagement and streamline digital experiences. The role involves strategic oversight of marketing technology initiatives and requires strong leadership and technical expertise in tools like Adobe Experience Manager and Salesforce. **

Job Summary

  • This role is responsible for defining and delivering Citi Services' MarTech roadmap to enable personalized, always-on marketing offers.
  • The successful candidate will lead a team to integrate tools like Adobe AEM, Seismic, and Salesforce to streamline digital customer experiences.
  • Candidates must demonstrate strong executive leadership skills to secure resources and drive multi-million dollar investment projects across the organization.

Matching Summary

Match Score: 75

** Citigroup is seeking a Head of Services Marketing Capabilities, Director, to lead the implementation of advanced marketing technology platforms that will enhance customer engagement and streamline digital experiences. The role involves strategic oversight of marketing technology initiatives and requires strong leadership and technical expertise in tools like Adobe Experience Manager and Salesforce. **

Salary

Base: €130,000.00 - €230,000.00; Bonus/Equity: Not specified; Benefits: Global benefits including well-being and work-life balance support

Skills & Requirements

Must-have

  • MarTech roadmap definition and execution
  • Adobe Experience Manager expertise
  • Salesforce Marketing Cloud knowledge
  • Data architecture and AWS/Azure platforms
  • Multi-year transformation project leadership
  • Team building and management experience

Nice-to-have

  • Strong passion for driving large scale initiatives
  • Experience with agile operational processes
  • Ability to operate in white space scenarios
  • Executive communication and influence skills

Key Requirements

  • Bachelor's degree required; Master's preferred
  • Proven managerial experience with high performing teams
  • Deep understanding of marketing technology architecture

Work Rights

Not specified

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