Customer Marketing And Agency Activation, Analyst

AIA Group

Kuala Lumpur, Malaysia
Customer marketing campaigns
Customer segmentation analysis
Distribution channel analysis
You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers

Job Summary

  • You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers.
  • Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments.
  • Develop, plan and execute effective marketing campaigns and customer offers.

Matching Summary

You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers.

Skills & Requirements

Must-have

  • customer marketing campaigns
  • customer segmentation analysis
  • distribution channel analysis
  • agile methodology
  • stakeholder management

Nice-to-have

  • purpose-led brand positioning
  • customer loyalty and repurchase
  • cross and upsell strategies
  • collaboration with x-functional teams

Key Requirements

  • Bachelor’s Degree in any discipline
  • 5 years working experience in insurance or financial services
  • Focus on products & customer campaigns
  • Knowledge of insurance industry products

Work Rights

Not specified

Tailored Resume

Cover Letter