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AstraZeneca is seeking a highly skilled professional for their Shanghai team to manage marketing research and brand strategy for their products. The role requires strong analytical capabilities, excellent communication skills, and the ability to coordinate cross-functional teams in executing marketing campaigns.
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Job Summary
The role requires developing comprehensive brand plans and execution strategies based on deep market and customer insights.
Candidates will coordinate critical external stakeholder activities including advisory boards, symposia, and medical conferences.
The position involves supporting the sales team through effective selling tools, product training, and field visits to monitor market dynamics.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a highly skilled professional for their Shanghai team to manage marketing research and brand strategy for their products. The role requires strong analytical capabilities, excellent communication skills, and the ability to coordinate cross-functional teams in executing marketing campaigns.
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Skills & Requirements
Must-have
Deep understanding of customer insights
Develop brand plan and execution plan
Coordinate advisory boards and symposia
Analyze market data and competitors
Conduct product training for sales team
Nice-to-have
Strong cross-functional communication skills
Ability to influence key stakeholders
Strategic thinking with global alignment
Proactive approach to industry trends
Key Requirements
Knowledge of national healthcare and regulatory environment
Understanding of NRDL/PRDL access environments
Experience with core, emerging, county, CHC, and retail channels