Product Marketing Manager

Publicinput

Remote
Fully remote
Develop messaging frameworks
Lead go-to-market execution
Sales enablement toolkit development
PublicInput is seeking a Product Marketing Manager to develop and execute marketing strategies for its SaaS solutions targeted at government agencies. The role emphasizes collaboration across product, sales, and marketing teams to enhance public engagement and communication

Job Summary

  • Develop and maintain differentiated messaging frameworks and value propositions tailored to buyer personas, verticals, and stages of the customer journey.
  • Own the full product marketing lifecycle, including new product and feature launches, GTM planning, sales enablement, and web content strategy.
  • Build a comprehensive toolkit supporting the sales process, including playbooks, pitch decks, solution briefs, product demos, videos, blogs, and webinars.

Matching Summary

Match Score: 85

PublicInput is seeking a Product Marketing Manager to develop and execute marketing strategies for its SaaS solutions targeted at government agencies. The role emphasizes collaboration across product, sales, and marketing teams to enhance public engagement and communication.

Skills & Requirements

Must-have

  • Develop messaging frameworks
  • Lead go-to-market execution
  • Sales enablement toolkit development
  • Customer journey mapping
  • Competitive intelligence research

Nice-to-have

  • Empathetic innovation partner
  • Equitable outcomes focus
  • Streamlining administrative work

Key Requirements

  • 4-6 years product marketing experience
  • B2B SaaS or govtech experience
  • Bachelor's degree in Marketing or Business
  • Experience with marketing and sales tools
  • Experience marketing to Public Sector

Work Rights

Not specified

Tailored Resume

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