Warner Bros. Discovery UK is seeking a Director of Analytics & Forecasting with extensive experience in data science and marketing analytics, particularly in media mix modeling and advertising effectiveness. The role involves driving data-driven insights to enhance film marketing strategies, while mentoring a high-performing analytics team
Job Summary
Oversee the design, implementation, and interpretation of media mix models (MMM) and marketing experimentation to quantify advertising effectiveness and guide investment decisions.
Identify opportunities to innovate with emerging technologies, including generative AI, Retrieval Augmented Generation (RAG), and agentic workflows, to improve forecasting, automation, and insight generation.
Mentor and develop a high-performing analytics team, fostering a culture of curiosity, technical excellence, and collaborative problem-solving.
Matching Summary
Match Score: 85
Warner Bros. Discovery UK is seeking a Director of Analytics & Forecasting with extensive experience in data science and marketing analytics, particularly in media mix modeling and advertising effectiveness. The role involves driving data-driven insights to enhance film marketing strategies, while mentoring a high-performing analytics team.
Salary
Base: $161,015.00 - $299,029.00; Bonus/Equity: annual bonuses, short- and long-term incentives; Benefits: health insurance, employee wellness program, life and disability insurance, retirement savings plan, paid holidays and sick time and vacation
Skills & Requirements
Must-have
media mix modeling (MMM)
ad effectiveness measurement
statistical modeling
machine learning
generative AI
Nice-to-have
storytelling
entrepreneurial spirit
curiosity
collaborative problem-solving
Key Requirements
10+ years of experience in data science or marketing analytics
6+ years of experience with data analysis in Python or R
6+ years utilizing databases and SQL
3+ years experience with media measurement, modeling, and optimization