Coca-Cola HBC AG is seeking a Senior Director for Technical Consumer Data Research in Shanghai, China. This leadership role focuses on driving consumer insights and sensory research strategy across the APAC region to support innovation pipelines, leveraging AI and advanced analytics
Job Summary
The Senior Director, Technical Consumer Data Research (APAC) is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units.
This role plays a critical leadership position in advancing a 3–5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies.
Shape products enjoyed by millions across diverse APAC markets and be part of a team building the future of beverages, with agility, ambition, and excellence.
Matching Summary
Match Score: 85
Coca-Cola HBC AG is seeking a Senior Director for Technical Consumer Data Research in Shanghai, China. This leadership role focuses on driving consumer insights and sensory research strategy across the APAC region to support innovation pipelines, leveraging AI and advanced analytics.
Skills & Requirements
Must-have
Sensory and consumer research strategy
Global innovation pipeline
Digitized, AI-enabled research methodologies
Technical consumer insight
APAC region leadership
Nice-to-have
Agile, future-focused mindset
Growth mindset
Curiosity and experimentation
Key Requirements
15+ years leadership experience in FMCG
Bachelor’s or PhD in Consumer Science, Food Science, Psychology, or related discipline
Proven expertise leading large-scale global and regional consumer research programs
Experience operating across Global and Operating Unit environments