**
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or Douyin e-commerce, strong analytical and leadership skills, and a results-driven mindset.
**
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate & Centrum on the Douyin platform.
Candidates must lead advertising strategies to achieve ROI targets while managing the E-marketing budget effectively.
The position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.
Matching Summary
Match Score: 75
**
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or Douyin e-commerce, strong analytical and leadership skills, and a results-driven mindset.
**
Skills & Requirements
Must-have
Douyin e-commerce business management
Content strategic planning and execution
Paid media ROI target achievement
Data analysis and optimization skills
Cross-functional team collaboration
Nice-to-have
Strong influence and collaboration skills
Strategic vision with operational details
High sensitivity to content trends
Fast-paced high-pressure environment
Creative planning and aesthetic judgment
Key Requirements
Bachelor's degree or above
5+ years of experience in brand social marketing or Douyin e-commerce