Not specified (assumed hybrid as no specifics were provided)
6 years marketing experience
Digital marketing strategy
Media investment management
Coca-Cola is seeking a Senior Manager for Consumer & Shopper Connection Planning for its Fanta brand in Shanghai. The role focuses on leading consumer engagement strategies and innovative marketing initiatives to connect with youth through digital and experiential campaigns
Matching Summary
Match Score: 85
Coca-Cola is seeking a Senior Manager for Consumer & Shopper Connection Planning for its Fanta brand in Shanghai. The role focuses on leading consumer engagement strategies and innovative marketing initiatives to connect with youth through digital and experiential campaigns.
Skills & Requirements
Must-have
6 years marketing experience
digital marketing strategy
media investment management
cross-functional team leadership
integrated marketing campaigns
Nice-to-have
experience with anime and gaming IP
agile cross-functional team work
innovative thinking and pragmatism
external partner negotiation skills
Key Requirements
At least 6 years of Marketing, media, and leadership experience
Experience in consumer and shopper/commercial plans
Expertise in working with external partners like agencies and influencers