Consumer Growth Marketing Principal

Via Transportation

New York, United States
Base: $125,000-$160,000; bonus/equity: equity or v...
On-site
6+ years growth marketing experience
Multi-channel campaign management
Funnel analysis and optimization
Via is seeking a Consumer Growth Marketing Principal to design programs that connect riders to transportation services across the United States

Job Summary

  • Via is seeking a Consumer Growth Marketing Principal to design programs that connect riders to transportation services across the United States.
  • The role involves launching and optimizing multi-channel initiatives while conducting rigorous funnel analysis to improve rider acquisition and loyalty.
  • Candidates will benefit from a comprehensive package including free medical plans, 401K matching, and catered lunches.

Matching Summary

Via is seeking a Consumer Growth Marketing Principal to design programs that connect riders to transportation services across the United States.

Salary

Base: $125,000-$160,000; Bonus/Equity: Equity or variable pay where applicable; Benefits: Free medical plans, 401K matching, catered lunch

Skills & Requirements

Must-have

  • 6+ years growth marketing experience
  • Multi-channel campaign management
  • Funnel analysis and optimization
  • Data-driven decision making
  • Lifecycle program development

Nice-to-have

  • Customer-centric storytelling skills
  • Experience in public transit sector
  • Strong quantitative analysis abilities
  • Proactive problem-solving mindset
  • Ability to scale local tactics

Key Requirements

  • Minimum of 6 years of experience
  • Demonstrated ability to turn data into insights
  • Exceptional written and interpersonal communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter