Develop marketing plans for consumer banking products
Manage marketing budget and campaigns
Conduct market monitoring on competitor strategies
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The Bank of China Limited is seeking a Consumer Banking Marketing Manager in Singapore to develop and oversee marketing strategies for banking products and services. The ideal candidate should have at least three years of relevant experience in the finance industry, strong communication skills in both English and Chinese, and a proactive approach to managing multiple projects.
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Job Summary
The role involves developing comprehensive marketing and promotion plans for consumer banking products including time deposits, CASA, and wealth services.
Candidates will manage the marketing budget, coordinate with product managers on strategic campaigns, and monitor competitor promotions.
Responsibilities include managing social media content on Facebook and WeChat, organizing customer events, and overseeing the creation of marketing collaterals.
Matching Summary
Match Score: 75
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The Bank of China Limited is seeking a Consumer Banking Marketing Manager in Singapore to develop and oversee marketing strategies for banking products and services. The ideal candidate should have at least three years of relevant experience in the finance industry, strong communication skills in both English and Chinese, and a proactive approach to managing multiple projects.
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Skills & Requirements
Must-have
Develop marketing plans for consumer banking products
Manage marketing budget and campaigns
Conduct market monitoring on competitor strategies
Manage content for Facebook and WeChat accounts
Organize customer-facing events for wealth customers
Prepare monthly marketing reports and post-campaign analysis
Nice-to-have
Finance industry background preferred
Strong stakeholder management skills
Proactive ownership mindset of results
Ability to work with minimum supervision
Fast learner with commitment to goals
Key Requirements
Bachelor degree from recognized university
3 years and above relevant working experience
Proficiency in professional English and Chinese
Experience in financial services and business analysis
Proficient in Microsoft Office including Excel and Macros