The Segments Marketing Manager position at 369 is a part-time role requiring the candidate to develop and execute marketing strategies for various customer segments within the retail banking sector. This role emphasizes collaboration with cross-functional teams and the use of customer insights to drive effective marketing campaigns
Job Summary
This role involves leading the development of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
You will work cross-functionally with Product, Data, Media, and Creative teams to ensure campaigns are executed with discipline and cut-through across all channels.
The position requires at least 5 years of experience in a marketing generalist or communications role with a focus on accountability for strategy and execution.
Matching Summary
Match Score: 85
The Segments Marketing Manager position at 369 is a part-time role requiring the candidate to develop and execute marketing strategies for various customer segments within the retail banking sector. This role emphasizes collaboration with cross-functional teams and the use of customer insights to drive effective marketing campaigns.
Skills & Requirements
Must-have
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder management
Agency partner management
Performance tracking and optimization
Nice-to-have
Experience in financial services marketing
Technology marketing background
Creative problem-solving mindset
Growth mindset approach
Strong verbal and written communication
Key Requirements
At least 5 years' experience in marketing generalist or communications