Director Of Commercial Strategy & Marketing (welo)
welo
Columbus, OH, US
Remote
Growth strategy and scalable engine
Performance marketing and media
Brand narrative and positioning
welo is building the new generation of digital telco in the US, aiming to redefine the standard for new consumers
Job Summary
welo is building the new generation of digital telco in the US, aiming to redefine the standard for new consumers.
The Director of Commercial Strategy & Marketing will own and oversee the growth agenda end-to-end, including strategy, positioning, performance marketing, and brand narrative.
This role requires a roll-up-your-sleeves leader who thrives in a startup environment, loves accountability, and is adept at building online brands from the ground up.
Matching Summary
welo is building the new generation of digital telco in the US, aiming to redefine the standard for new consumers.
Skills & Requirements
Must-have
Growth strategy and scalable engine
Performance marketing and media
Brand narrative and positioning
Customer experience and journeys
Digital marketing channels
AI and marketing technology
Nice-to-have
Startup environment experience
Agile methodology
Category-challenging brand building
Lateral leadership
Key Requirements
10-15+ years in marketing, growth, or commercial leadership
Proven track record scaling a digital-first brand
Experience in telecom or subscription industries preferred
Experience launching or scaling in the U.S. market