GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for customer communication and engagement to increase marketplace value and customer lifetime value
Job Summary
GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for customer communication and engagement to increase marketplace value and customer lifetime value.
The role involves leading a high-performing CRM marketing team, building operating systems for lifecycle success, and partnering cross-functionally to deliver a consistent, customer-first experience.
Benefits include an annual personal growth budget, hybrid work model, fitness and transportation budgets, discounts on activities, and health and wellness programs.
Matching Summary
GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for customer communication and engagement to increase marketplace value and customer lifetime value.
Skills & Requirements
Must-have
Lifecycle strategy and roadmap ownership
Customer segmentation and journey design
Multi-channel CRM marketing
Cross-functional leadership and alignment
CRM experimentation and A/B testing
CRM operations and technical performance management
Nice-to-have
Personalization and relevance in messaging
Building scalable content systems
Collaboration with Product and Engineering
Data instrumentation and event strategy
Mentorship and team development
Hybrid working environment
Key Requirements
10+ years lifecycle/CRM/growth marketing experience
Several years leading scaled teams
Experience in consumer, marketplace, travel or brand-led tech
Proven track record driving incremental business impact
Experience with multi-channel CRM and product integration